If you’re in business, you need marketing. It’s that simple. The problem is, most business people don’t have the time or expertise to be marketing people too. And hiring an ad agency, web company, or fulltime marketing person can be too expensive. We fill in the gap by providing marketing services for small businesses, retail stores, restaurants, real estate agents, attorneys and accountants, and physicians. We specialize in “guerilla marketing” and social media. Both differ from traditional advertising in that they emphasize direct contact with customers, instead of advertising messages sent across a medium such as television or print magazines.
Guerilla marketing is non-traditional, highly cost-effective, and imaginative. It relies on energy and creativity, not big budgets, to get your name out and to bring customers in your door. Examples include street marketing, such as creating public events, giving out samples, distributing flyers, and more daring examples such as street art and graffiti. We also do online viral campaigns, which intersect with social media.
Social Media Marketing
Twitter, Facebook and Instagram, Pinterest, YouTube, and other social media are highly effective ways to engage customers with your business, but they are time-intensive. You probably don’t have the hours needed to run a massive Twitter campaign or make the best use of your Facebook Page. We have both the time and knowledge. Not all social media works for all types of situations and social media can (and does) backfire in the wrong hands. We also take care of posting on review sites as well as responding to criticism of your business in the social sphere.
Our process is clear-cut. First, we’ll look at your needs. We’ll develop a marketing plan. We’ll assemble the right freelance talent and resources to execute it. We’ll coordinate and oversee its implementation. And we report on its success.